If you’re using Pay Per Click services like Google Adwords, Yahoo! Search Marketing, MSN adCenter or any other PPC medium, you need to do PPC ad testing. You should be able to get this PPC testing information from the reports when you log in. Note that in order to get conversion data using the free PPC ad testing tool, you will need to add conversion tracking code to your pages – this code will vary with each provider of PPC you’re using.
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