Access #AnalyticsRising On-Demand and get practical strategies to elevate your marketing performance in a digital-first world.  Learn more.

ABOUT

Resources

On-demand Webinars, Ebooks, Guides and more to help empower data-informed decisions

Combating PII in Google Analytics

Assessment, Mitigation, and Hardening Against Risk

Access Whitepaper

2020 Online Behavior Dashboard

Access the 2020 Online Behavior Dashboard and understand the effects of major events on the year-over-year trends of website traffic and user engagement across 16 industries and see how your organization stacks up.

Access Dashboard

COVID-19 Crisis Navigator

COVID-19 presents challenges we’ve not seen before. Track shifting consumer sentiment to better predict and adapt your efforts in this fluid new landscape. A bi-weekly report highlighting emerging trends and insights during the pandemic.

Access Report

Understanding Choice Overload

Improve your customer journey with simplified digital experience. In this whitepaper, we look at ways to analyze your digital experiences to determine whether you might be causing choice overload.

Access Report

Dashboarding Checklist

A checklist for constructing beautiful, aesthetically pleasing, and efficient dashboards.

Download Checklist

CCPA Legislation Roadmap 2020

Understand how CCPA and data privacy impact your organization. How to prepare your organization for the CCPA.

Access eBook

Importing 1st-party data into BigQuery

Benefit from integrating CRM data with other data sources to build one powerful data warehouse.

Access Guide

State of Digital Report

Gain insights into which tools and vendors are most widely adopted, and discover more about the martech strategy of these leading organizations.

Access Report

Google Surveys 360 Use Case

Automotive retailer identifies conversion gaps in online purchases using Google Surveys 360. Reach highly specific audiences with advanced features.

Access Case Study

Measuring Brand Impact

In this webinar, you will discover useful paradigm shifts in performance measurement to employ as a result of uncertain or challenging markets.

Access Webinar

Data-driven budget changes

How are you using data to inform changes to your budgets? Learn how to use the data you already have and apply increased weighting on recent performance to conduct an optimal spend analysis.

Access Webinar

High-Frequency Reporting

Many brands are looking for an up-to-the-minute way to assess the impact of the pandemic on their websites - and to help those on frontlines with a fast mechanism to report to the broader organization.

Access Webinar

Campaign Tagging Refresh

In this webinar, you'll learn how structured campaign tagging with a sound taxonomy can give you a solid foundation from which to make timely decisions around your marketing strategy.

Access Webinar

Google Analytics 101.1: Fundamentals of Google Analytics

This comprehensive starter session will give you a set of tools to begin your analytics journey.

Access Training

Google Analytics 101.2: Four Pillars of Reporting

Learn how to extract meaningful data across on-site traffic, content, and conversions to optimize with your most valuable users in mind.

Access Training

Google Analytics 101.3: Custom Dashboards

Translate complex data into valuable insights by developing custom reports and meaningful dashboards.

Access Training

Google Analytics 201.1: Conversion Tracking

Define the conversions critical to achieving goals on your site with this step-by-step instruction on goal configuration.

Access Training

Google Analytics 201.2: Campaign Tracking

Explore the core dimensions of the acquisition reports and learn to measure marketing performance with campaign tagging.

Access Training

Google Analytics 201.3: Advanced Segmentation

Discover advanced segmentation techniques to build out segments for a deeper understanding of your opportunities.

Access Training

Google Analytics vs Google Analytics 360

Google Analytics is the most widely used analytics platform on the planet with both a free and premium version.

Access Webinar

Selling GA360 + Salesforce Integration

When the world's most widely-adopted analytics platform meets the world's most widely-adopted CRM solution, a world of opportunity opens up.

Access Webinar

Uncovering Personally Identifiable Information (PII)

With organizations collecting more data than ever, there are more opportunities to inadvertently collect PII.

Access Webinar

Google Data Studio Lab: Part 1

Ensure your data is telling a meaningful story with this introductory course on building dashboards in Data Studio.

Access Training

Google Data Studio Lab: Part 2

Next-level understanding of how to create engaging and efficient marketing dashboards that inform smarter business decisions.

Access Training

Google Ads 101.1: Fundamentals of Google Ads

Lay the groundwork for your knowledge of search marketing and a better understanding of the search process for Google Ads.

Access Training

Google Ads 101.2: Google Ads Best Practices

Advertising in Google Ads consists of four key elements: campaign settings, ad groups, ads, and keywords - understand how these work and learn to apply techniques that will ladder up to your business goals.

Access Training

Google Ads 101.3: Building Search Campaigns

Learn how to set up your very own search campaign in Google Ads with this step-by-step guide to search advertising with Google.

Access Training

Google Ads 201.1: Fundamentals of Display Advertising

Display marketing with Google Ads helps your brand get in front of customers and stay top of mind for when they are ready to convert.

Access Training

Google Ads 201.2: Building Display Campaigns

A real-time guide to creating and customizing Google display campaigns that place your engaging content in front of your target audience.

Access Training

Google Ads 201.3: Campaign Reporting and Optimizations

Level-up your campaigns in Google Ads by drilling into the reports available and leveraging those insights to make optimizations.

Access Training

Analytics Rising: Achieving Data-Driven Attribution

Leverage 1st-party data from multiple sources to better understand the customer and your business opportunities.

Access Webinar

Analytics Rising: Your 2020 Digital Roadmap

Data strategists show you how to cut through complexity and achieve results with an 18-month digital roadmap.

Access Webinar