Essential Guide to Integrating Salesforce & Google Analytics 360

Insights, Action, and Optimization across the User Journey

These days, it’s all about using the data you have to build more meaningful customer experiences. Google Analytics 360 now connects natively to the Salesforce Sales Cloud and Marketing Cloud, allowing marketers to gain a better understanding of content performance, measure marketing attribution, and improve audience activation. 

In this guide you'll learn:

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