Next-Era Digital Transformation

Accelerating the path to digital transformation with Google at the core

  • Accelerate Digital Transformation with Google at the Core

    The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.

    Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.

    From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.

Delivering a Modern Martech Stack: Google Marketing Platform

Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.

As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.

Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.

Sharing Knowledge Strengthens Our Own

Discover Our Latest Insights, Ideas, and Perspectives.

GA4 Monetization Reports: An Overview

Reading Time: 4 minutes GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of their digital presence. Whether it’s e-commerce reports for retail businesses,

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A Guide to Engagement Reports in GA4

Reading Time: 3 minutes Understanding user engagement is vital for optimizing website or app performance and maximizing conversions. In this blog post, we provide an overview of GA4’s engagement

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Mission-Critical Support

For A Data-Driven Economy

We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.

Transform with

Google Playbook

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.

Meet the incredible people behind the data

Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.

Transform with Google

A maximized Martech stack to super-charge your organization and streamline digital transformation.

Google Marketing Platform

Licensing and Consulting from the largest Google Marketing Platform reseller in the world.

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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