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Reading Time: 4 minutes Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal Analytics, which is also true
Accelerating the path to digital transformation with Google at the core
The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.
Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.
From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.
Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.
As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.
Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.
Discover Our Latest Insights, Ideas, and Perspectives.
Reading Time: 4 minutes Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal Analytics, which is also true
Reading Time: 3 minutes The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should wait until then to migrate
Reading Time: 4 minutes What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In the martech and ad tech
We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.
A maximized Martech stack to super-charge your organization and streamline digital transformation.
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How can marketers measure & optimize app-focused media? Read this blog post from @Merkle’s Kri...
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