Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Introducing the Google Marketing Platform Hub

Stay informed and up-to-date on product news, solutions, how-to's, and more.

A trusted partner to speed your digital transformation

Cardinal Path is a data-first consultancy, delivering transparent, data-driven insights to help marketers harness the power of their first-party data while accelerating digital maturity

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Google Ad Tech: Digital Maturity through Media Activation

Google Marketing Platform lets marketers reach digital audiences on a whole new level, Google’s ad tech platforms offer marketers a chance to take control of campaigns and work smarter with end-to-end campaign management tools while moving their organization towards digital maturity.

Merkle and Cardinal Path digital marketing experts are joined by Google to explore these essential platforms and arm you with a strategic approach to this often fragmented ad tech ecosystem.

Deconstructing the Cookieless Future

Cardinal Path experts outline the implications of this major shift in online tracking capabilities and what steps can be taken this year to ensure your organization’s readiness.

Data Studio Playbook

A guide to delivering first-class data visualizations with Google Data Studio. Level-up your skills in Data Studio with this playbook on how to access, transform, visualize, collaborate, and share data at scale.

Around-the-corner thinking in behavioral measurement and analytics

World’s Largest Google Analytics 360 Reseller

As the foremost experts and largest reseller of Google Analytics 360, Cardinal Path is the go-to firm for licensing, implementation, optimization, and training. Discover how enterprise analytics can elevate your marketing potential.

Full-stack Google Marketing Platform

This end-to-end suite brings together analytics, tag management, testing, market research, campaign management, media buying, data visualization, and optimization. Collaborative and with advanced enterprise capabilities, the integration possibilities -BigQuery, Bing, Salesforce, among others- extend the value of this platform even further.