A checklist to validate your analytics implementation, and elevate the integrity of your data.
The checklist covers:
Detailed best practices for validating your analytics tags
A clear checklist to ensure data integrity across implementation and marketing campaigns
Enables data-informed decision making with reliable data
About the Checklist
With consumer behavior making a major shift to digital experiences, and first-party data in high demand, it’s essential to ensure data integrity. Regardless of the tool you choose, the process of validating your tags is a crucial step to establishing governance and ensuring measurement accuracy. This checklist is meant to complement our Guide to Tag Debugging.
about the author
Jimmy is an Analytics & Insights Staff Consultant at Cardinal Path, where he works closely with clients to uncover optimization opportunities through analytics work. He engages marketing teams through deep dive analysis and data visualization projects that ultimately improve their business performance and propels them to grow.
New York, NY Chicago, IL Saint John, NB Vancouver, BC Toronto, ON
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