CMO Survey 2020

Download U.S. results from Dentsu's 2020
CMO Survey

The U.S report from our 2020 CMO survey examines the top challenges and strategies for navigating this new normal. Through the lends of “preparedness”, we also investigate which marketers feel better prepared to navigate the crucial months ahead and, importantly, uncovering why they feel that way.

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CMOs Surveyed
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Respondents from Large Companies
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Global Markets

    About the Report

    About the Report

    COVID-19 presents challenges we’ve not seen before.

    Our ability to respond to this change in productive ways means we must understand key dynamics and derive actionable insights that allow us as marketers to adapt.

    In the spirit of sharing all that we know, we are providing the COVID-19 Pulse, a curated view of timely information to help marketers navigate the shifting landscape.

    about the contributors

    Cardinal Path + Dentsu

    This report was prepared through a broad collaboration of Dentsu agencies and functions.

    To learn more about specific COVID-19 marketing solutions, contact: info@cardinalpath.com

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    Click here to download access the tool.

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    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
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    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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    Paid media spend by Government websites increased a whopping 139% YoY in 2020.

    2020 Online Behavior Live Dashboard

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    2020 Online Behavior Live Dashboard

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