2020 Online Behavior Dashboard

Cardinal Path aggregated anonymous web usage data across 16 industries, broken out by geography, channel, and device to explore key metrics including sessions, session duration, and bounces. Data is aggregated and updated weekly.

How to use the Dashboard

When hovering on the dashboard, use the navigation in the bottom left corner to switch between pages. Certain pages are interactive so you can drill-down into specific views of the data.

  • Page 1: COVID-19 Cases and Overall Trends – Highlights web traffic and correlation to COVID-19 cases
  • Page 2: An industry breakdown of how web traffic and engagement have shifted year over year
  • Page 3: Geos – A week-over-week breakdown of web traffic by state
  • Page 4: Industry – A year-over-year breakdown of web traffic by industry
  • Page 5: Channels – A year-over-year breakdown of web traffic by paid and owned channels
  • Page 6: Devices – A year-over-year breakdown of web traffic by device type
  • Page 7: Site Engagement – A year-over-year detailed breakdown of activity across channel, and device type
About Cardinal Path

About Cardinal Path

Cardinal Path is a data-first consultancy, delivering transparent, data-driven insights to help marketers harness the power of their first-party data while accelerating digital maturity. Learn More.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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