Transform with Google Playbook
Transform with Google Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior
TRANSFORM WITH GOOGLE
Accelerating Digital Maturity with Google
Digital maturity is your competitive advantage. Organizations need to evolve and adapt their strategies and technology to meet the rising demands of consumers.
But transformation is complex and must incorporate people, platforms, and processes to be successful.
A future-proof digital strategy is the connective tissue for organizational adaptability. In a digital-first world, brands must have a deep understanding of consumer behavior to be competitive and resilient to market changes.
As the world’s foremost media technology consultancy, Merkle | Cardinal Path helps brands better understand customers, elevate their data intelligence, and grow their digital maturity by putting Google at the core.
Transform with
Google Playbook
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
How Merkle | Cardinal Path helps clients Transform with Google
Transformation Roadmap
Identify & prioritize recommendations to deliver against business outcomes
Implementing Google Marketing Platform
Configure your martech to meet all business requirements, and comply with privacy regulations
Integrate & Onboard First-Party Data
Connect data across platforms and integrate online and offline data for omni-channel activation and measurement.
Activate & Measure Effectiveness
Optimize media and onsite experiences through structured testing frameworks and advanced analytics.
Real brands. Real success.
Learn More
The Ultimate Guide to Google Analytics 360
The Ultimate Guide to Google Analytics 360 Today, data is the currency of the digital economy. Marketers need data-driven insights to understand who their most
Check out our latest insights on Google Marketing Platform and Digital Transformation
Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns
Reading Time: 8 minutes Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings have changed significantly from 15
Google Analytics 4 User Access and Administration
Reading Time: 5 minutes With the advent of the new Google Analytics platform, making sure that you have user governance best practices in place should still be a priority
How Self-Service Analytics Leads to Digital Maturity
Reading Time: 4 minutes “Give a child a fish, and you feed them for a day. Teach them how to fish, and you feed them for a lifetime.” This
Meet our Digital Transformation Experts
John Baronello
VP, Digital Transformation
Joe Nunziante
VP, Client Services
