Transform with Google

TRANSFORM WITH GOOGLE

Accelerating Digital Maturity with Google

Digital maturity is your competitive advantage. Organizations need to evolve and adapt their strategies and technology to meet the rising demands of consumers.

But transformation is complex and must incorporate people, platforms, and processes to be successful.

A future-proof digital strategy is the connective tissue for organizational adaptability. In a digital-first world, brands must have a deep understanding of consumer behavior to be competitive and resilient to market changes.

As the world’s foremost media technology consultancy, Merkle | Cardinal Path helps brands better understand customers, elevate their data intelligence, and grow their digital maturity by putting Google at the core.

Transform with

Google Playbook

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.

How Merkle | Cardinal Path helps clients Transform with Google

Transformation Roadmap

Identify & prioritize recommendations to deliver against business outcomes

Implementing Google Marketing Platform

Configure your martech to meet all business requirements, and comply with privacy regulations

Integrate & Onboard First-Party Data

Connect data across platforms and integrate online and offline data for omni-channel activation and measurement.

Activate & Measure Effectiveness

Optimize media and onsite experiences through structured testing frameworks and advanced analytics.

Real brands. Real success.