Digital Transformation for a Cookieless Future: 1st-Party Data Strategies of leading brands
1st-party data is a key part of the digital transformation required of marketers ahead of next year’s third-party cookie deprecation.
In this webinar, gain perspective and learnings from Bridgestone Retail Operations’ Jacquelynn Henderson who’s responsible for their audience strategy across online and offline customer journeys, plus Cardinal Path’s Digital Transformation lead to better understand how:
- Brands in various industries are taking stock and shoring up their 1st-party data assets
- To build toward 1st-party data as part of nearly every interaction
- Facilitating a cookieless ecosystem to address both privacy and personalization
You’ll walk away with fresh insights and a framework to help guide your efforts toward creating a first-party data strategy that will deliver marketing success in a cookieless 2021.