Global Report: Dentsu 2020 CMO survey

Our global report examines the mindset and level of preparedness for CMOs across 12 global markets, including Europe, the Americas and Asia-Pacific. The report investigates the strategies that separate Frontier CMOs – those who are well-prepared – from Follower CMOs, who believe they are less well prepared for the future.

    About the Report

    About the Report

    COVID-19 presents challenges we’ve not seen before.

    Our ability to respond to this change in productive ways means we must understand key dynamics and derive actionable insights that allow us as marketers to adapt.

    In the spirit of sharing all that we know, we are providing the COVID-19 Pulse, a curated view of timely information to help marketers navigate the shifting landscape.

    about the contributors

    Cardinal Path + Dentsu

    This report was prepared through a broad collaboration of Dentsu agencies and functions.

    To learn more about specific COVID-19 marketing solutions, contact: