Google Ads 101.2: Google Ads Best Practices
Learn best practices for keyword, bidding strategies, and create effective text ads to engage your targeted audience searching on Google.
Advertising in Google Ads consists of four key elements: campaign settings, ad groups, ads, and keywords. To be successful, you need a solid understanding of how each of these works together and the best practices that drive success.
Instructor Amber Zhou dives into the four elements that make up a search campaign in Google Ads and highlights tips and tricks to get more customers and achieve your business goals.
- Exploring Google Ads account structure
- Understanding keyword match types
- Keyword best practices
- The anatomy of a text ad
This session is the second in a three-part training series that will teach you how Google Ads can help you get more customers and achieve your business goals. Be sure to register for part one: Fundamentals of Google Ads, and part three: Building Search Campaigns in Google Ads.