Webinar

Google Ads 101.2: Google Ads Best Practices

Learn best practices for keyword, bidding strategies, and create effective text ads to engage your targeted audience searching on Google.
Access on-demand

Access on-demand

Advertising in Google Ads consists of four key elements: campaign settings, ad groups, ads, and keywords. To be successful, you need a solid understanding of how each of these works together and the best practices that drive success.

Instructor Amber Zhou dives into the four elements that make up a search campaign in Google Ads and highlights tips and tricks to get more customers and achieve your business goals.

Topics include:

  • Exploring Google Ads account structure
  • Understanding keyword match types
  • Keyword best practices
  • The anatomy of a text ad

This session is the second in a three-part training series that will teach you how Google Ads can help you get more customers and achieve your business goals. Be sure to register for part one: Fundamentals of Google Ads, and part three: Building Search Campaigns in Google Ads.

    Webinar Presenters
    Amber Zhou

    Amber Zhou

    Staff Consultant, Analysis and Insights
    Cardinal Path

    Message Sent

    Thank you

    Thank You.

    You’ll receive a unique joining link via email shortly.

    UPCOMING WEBINAR

    Uncovering Personally Identifiable Information

    Mitigate PII related risks with actionable next steps.

    Message Sent

    Success!
    Your message was received.

    Thank you.

    Message Sent

    Thank you for registering.

    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
    Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

    Thank you for submitting the form.

    Thank you for submitting the form.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you.

    Thank you for registering.

    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

    Message Sent

    Thank you.

    Click here to download access the tool.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you.

    Message Sent

    Thank you.

    Message Sent

    Thank you

    Message Sent

    Thank you

    Message Sent

    Thank you.

    Message Sent

    Thank you

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for your interest.

    Thank you for registering.

    You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

    Thank you for subscribing!

    You're now looped into the world's largest GMP resource hub!

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Message Sent

    Thank you for registering.

    Thank you for your submission.

    Thank you for registering.​

    Paid media spend by Government websites increased a whopping 139% YoY in 2020.

    2020 Online Behavior Live Dashboard

    Your request has been submitted and a rep will reach out to you shortly.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    2020 Online Behavior Live Dashboard

    Thank you for your submission.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for your submission.

    Message Sent

    Thank you for registering.

    Message Sent

    Success! Thank you
    for reaching out.