After standing up best-in-class campaigns in Google Ads, it’s time to report on your advertising efforts and optimize your campaigns to maximize ROI. Discover how Google Ads’ built-in reporting helps you conduct analysis and surface insights to elevate your marketing impact.

Instructor Clayton Mitchell will walk you through reporting in the Google Ads interface and equip you with key optimization techniques to make sure every dollar is contributing to your campaign success and delivering positive results.

Topics include:

• Customizing Google Ads Data
• Important Reports
• Optimization Techniques
• Developing an Optimization Schedule

This is the last in a three-part training series that outlines how Google Ads can help you get more customers and achieve your business goals. Be sure to register for part one: Fundamentals of Display Advertising, and part two: Building a Display Campaign in Google Ads.