TECHNOLOGY/MARTECH Google Analytics 4Strategy & Solutions The time to future proof your analytics implementationRead More
A complimentary Google Analytics 4 training series delivered by Cardinal Path’s award-winning educators.
Google Analytics is an industry-leading digital analytics platform that gives companies the business intelligence they need to make timely and informed decisions. Whether you are a newcomer to digital analytics or a Universal Analytics power user, you need to understand the evolution of GA4 and how it reimagines analytics for the future.
Marketers need data insights to understand who their most valuable customers are, which experiences lead them to act, and how to get more of them. Google Analytics 4 provides meaningful data about your website and app traffic, content, users, and conversions, in new and improved ways.
Abi is an experienced analytics practitioner and marketer with specialization in loyalty marketing and industries including entertainment, telecom, education, and automotive. She currently supports B2B and B2C brands to create and deliver on data strategy, data visualization, and insights through data analysis. Check out Abi’s GA4 demo video here.
As Chief Technology Officer for Cardinal Path, the world’s largest reseller of Google Analytics 360 and go-to firm for Google Marketing Platform, Feras helps brands and public sector organizations to deliver data-driven marketing value. An industry thought leader and Certified Web Analyst, Feras is a recognized expert in the Google Marketing tech stack and co-author of Google Analytics Breakthrough: From Zero to Business Impact.