Google Ads 101.3: Building Search Campaigns in Google Ads

Master the essentials of creating and customizing Google Search campaigns that effectively place your ads in front of customers who are looking for what you offer.
Access on-demand

Access on-demand

Advertising with Google Ads starts with creating a campaign based on your business objectives. With a Search campaign, you can make sure potential customers notice your brand, consider your products, and ultimately take action.

Instructor Clayton Mitchell will deliver step-by-step instructions on how to stand up a search campaign in Google Ads to make sure your approach gives you the competitive advantage you need to be successful.

Topics include:

  • Setting up Conversions in Google Ads
  • Campaign Settings
  • Bid strategies
  • Exploring Keyword research tools
  • Ad Extensions
  • Negative Keywords

This is the last in a three-part training series that you how Google Ads can help you get more customers and achieve your business goals. Be sure to register for part one: Fundamentals of Google Ads, and part two: Google Ads Best Practices.

    Webinar Presenters
    Clayton Mitchell

    Clayton Mitchell

    Senior Consultant, Analysis and Insights
    Cardinal Path