When the Cookie Crumbles: What Brands Should Know about the Cookieless (Near) Future
Reading Time: 3 minutes Since this post was published, Google have announced a significant shift in the timeline
Deconstructing the Cookieless Future
Readiness Roadmap for Marketers
Google announced plans to block third-party cookies within its Chrome browser by 2022. This announcement spurred countless articles around the impending ‘cookieless future’ for marketers. Most advertisers rely heavily on the current system of third-party cookies to identify and target their audiences. In this whitepaper, Cardinal Path experts outline the implications of this major shift in online tracking capabilities and what steps can be taken this year to ensure your organization’s readiness.
In this whitepaper you’ll learn:
- What the cookieless future means for marketers
- How digital marketing will evolve in response to these challenges
- What you need to do now to prepare
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About the Authors
Nick Iyengar
Nick helps organizations to improve their business performance by building their analytics capabilities. He's a known though-leader, author, educator and presenter who formerly worked for Google leading the Analytics Guru team, and he holds an MBA from the University of Michigan Ross School of Business.
John Baronello
John is Vice President of Digital Transformation at Cardinal Path. He has 20+ years experience in identifying and implementing solutions that transform organizations. He’s passionate about helping brands build a long-term activation strategy that will help unify their customer data, targeting, technology and insights.
