About

Your Partner for Delivering Differentiated Customer Experiences With Google

OUR MISSION

  • Data is the raw material of our craft

    The digital trails being forged by customers produce huge amounts of data every second of every day. But extracting value from this data continues to be a challenge.

    Merkle | Cardinal Path empowers brands to harness their data and activate against it in pursuit of their business goals. Our passionate experts act as an extension of our clients’ teams, leveraging their deep knowledge to help brands maximize media and technology on the path toward digital transformation.

The First and Largest

Google Marketing Platform Sales Partner in the World

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    Offices

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    People

Get in touch if you’re a digital problem-solver interested in making meaningful change.

  • Process sets strategy free

    Our legacy is rooted in marketing analytics and a deep understanding of the enterprise brand across a broad range of industries. We believe that with the right process and expertise, analytics informs all aspects of marketing, powering media spend and activation, content, creative, online experience, and best-fit audiences.

Transform with Google

A maximized Martech stack to super-charge your organization and streamline digital transformation.

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Google Marketing Platform

Licensing and consulting from the largest Google Marketing Platform reseller in the world.

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Why Merkle | Cardinal Path?

Individuals are impactful but the team makes the difference.

Our Clients

Merkle | Cardinal Path partners with brands and agencies to unlock the full potential of the Google Marketing Platform technology.

Sharing knowledge strengthens our own

One value that truly runs in the blood of all our team members is this idea that in applying our expertise wholeheartedly and sharing all that we know, we get even more back.
- Corey Koberg, CEO Cardinal Path

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Solutions Engineer

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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