Combating Personally Identifiable Information (PII) in Google Analytics

Assessment, Mitigation, and Hardening Against Risk

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Analytics platforms and other digital tools collect data from common elements such as site URLs, form submissions, or data layers. If personal information is found in your analytics platform and was exposed via one of these elements, it may signal that you have a much larger PII or PI leakage issue.

Access the Guide to Combating PII in Google Analytics and understand the role PII is currently playing in your data and how to ensure your organization is safeguarded against data leakage.

    Guide Features

    Explore the sweeping changes affecting how we work with personal data
    With companies collecting more first party data than ever, there are more opportunities to unintentionally collect consumer information.

    Uncover website vulnerabilities and PII data collection in your analytics account
    For every company that has made headlines for customer data breaches, there are likely many others who have unknowingly collected individuals’ personal data in their digital platforms, introducing risk to the organization.

    Discover solutions for uncovering, remediating, and data management.
    Assessing your analytics account and key solutions for the issues surrounding the collection of PII to ensure you are not only effectively uncovering it now, but protecting your organization against data privacy risks.

    You may also be interested in:


    Uncovering Personally Identifiable Information (PII)


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    Do you have Personally Identifiable Information in your Google Analytics? (Yes, you do).

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    About Cardinal Path

    Cardinal Path is a data-first consultancy, delivering transparent, data-driven insights to help marketers harness the power of their first-party data while accelerating digital maturity. Learn More