First-Party Data Strategies for Enterprise Brands: Future-Proof Your Marketing
As brands face a cookieless digital ecosystem, first-party data become even more critical to marketing success. But what are top enterprise brands doing to shore up their strategies and find new ways to collect, analyze and activate information about their customers? It takes a clear framework to guide your efforts.
A panel of marketing and analytics experts from Bridgestone, AbbVie, and Cardinal Path will share practical ways to get ahead of the coming transformation of marketing data and create a sound first-party data strategy. You’ll find out:
- How Bridgestone is shoring up its first-party data to better serve customers with positive digital experiences
- How top pharma brand AbbVie is approaching its first-party data strategies from an analytics and activation perspective