Google Ads 201.1: Fundamentals of Display Advertising
Display marketing with Google Ads helps your brand get in front of customers and stay top of mind for when they are ready to convert.
Google Ads (previously Google Adwords) is a powerful online advertising platform that allows marketers to get their message in front of the right people, at the right place, at the right time.
Instructor Ariana Wolf will break down display marketing and explain how you can leverage the Google Display Network to reach customers when they’re browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.
- Introduction to programmatic advertising
- Advertising on the Google Display Network
- Targeting Options
- Remarketing Capabilities
This session is the first of a three-part training series on Display advertising in Google Ads. Be sure to register for part two: Building a Display Campaign in Google Ads, and part three: Campaign Reporting and Optimizations.
You may also be interested in our Google Ads 101 training series that covers search campaigns in Google Ads.