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Google Marketing Platform

Google Marketing Platform seamlessly integrates your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results

Whether you are buying and activating media in-house or using an agency, Google Marketing Platform puts you in the driver’s seat with full access and visibility into your ad spend and user data

Google Marketing Platform facilitates a model of transparency with direct-to-client contracts. See your data, how much money is being spent, and what your advertising actually costs, in one unified platform.

See how it all works together to optimize the user experience and increase conversion rates

MarTech is the single biggest investment for marketing departments and is projected to continue to grow

Take back control of your investment with Google Marketing Platform. Built to work together, Google solutions can easily access shared data, including Google Ads and Google Cloud, to deliver better customer experiences.

Understand your audience on a deeper level and drive faster, smarter marketing

Run holistic marketing campaigns with built-in intelligence automatically surfacing your most valuable marketing insights so you can act quickly.

Analytics 360

Level up your marketing with the #1 enterprise-class analytics tool in the world

Optimize 360

Eliminate friction throughout the customer journey with web testing for enterprise marketers

Tag Manager 360

Deploy and manage tags in a single platform, creating harmony across marketing and IT

Display and Video 360

Intelligent and automated media buying in real-time and at scale

Search Ads 360

Automated bidding and buying of search engine and social media ad space

Surveys 360

Fast, high-quality insights from real people in your target audience

Understand your customers and connect insights to results

We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path enabled a custom cloud analytics solution that not only gives us a business advantage but helps us shape a great customer experience.

State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers

Gain insights into which tools and vendors are most widely adopted, and discover more about the Martech strategy of these leading organizations.