Google Marketing Platform

Google Marketing Platform seamlessly integrates your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results

Whether you are buying and activating media in-house or using an agency, Google Marketing Platform puts you in the driver’s seat with full access and visibility into your ad spend and user data

Google Marketing Platform facilitates a model of transparency with direct-to-client contracts. See your data, how much money is being spent, and what your advertising actually costs, in one unified platform.

See how it all works together to optimize the user experience and increase conversion rates

MarTech is the single biggest investment for marketing departments and is projected to continue to grow

Take back control of your investment with Google Marketing Platform. Built to work together, Google solutions can easily access shared data, including Google Ads and Google Cloud, to deliver better customer experiences.

Understand your audience on a deeper level and drive faster, smarter marketing​

Run holistic marketing campaigns with built-in intelligence automatically surfacing your most valuable marketing insights so you can act quickly.

  • Analytics 360

    Level up your marketing with the #1 enterprise-class analytics tool in the world

  • Optimize 360

    Eliminate friction throughout the customer journey with web testing for enterprise marketers

  • Tag Manager 360

    Deploy and manage tags in a single platform, creating harmony across marketing and IT

  • Display and Video 360

    Intelligent and automated media buying in real-time and at scale

  • Search Ads 360

    Automated bidding and buying of search engine and social media ad space

  • Surveys 360

    Fast, high-quality insights from real people in your target audience

  • Campaign Manager 360

    An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.

Understand your customers and connect insights to results

We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path enabled a custom cloud analytics solution that not only gives us a business advantage but helps us shape a great customer experience.

Google Marketing Platform Hub

Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.

State of Digital Marketing Analytics in the Top 1000 U.S. Online Retailers

Gain insights into which tools and vendors are most widely adopted, and discover more about the Martech strategy of these leading organizations.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.