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Google Analytics 4 Strategy & Services

Futureproof your analytics implementation with a best-in-class migration.

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Google Analytics 4 is the future of marketing analytics

The evolution in analytics delivers built-in, automated insights to create and target best-fit audiences. Early adopters of Google Analytics 4 will plot a course toward next-level competitive advantage.

Map out your migration with with our GA4 experts.

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  • Should I implement Google Analytics 4 now?

    Google has announced that all current properties will be migrated to Google Analytics 4 in the next few years. While you have time to complete your migration, early adoption can deliver many benefits: from historical data capture to leveling up internal skill sets, so your organization can reap the rewards of the new platform and its added value while preparing a seamless transition.

  • Partnering with the world's #1 Google Analytics 360 Reseller & Solutions Provider

    Cardinal Path's award-winning team has delivered thousands of successful Google Analytics implementations. Our expertise doesn't stop at implementation but extends and amplifies the value of your data through insights and activation. With Cardinal Path, you'll benefit from baked-in governance, best practices, and data privacy, all laddering up to a culture of data-driven marketing to elevate your brand.

Parallel Tracking & Readiness

We recommend that brands implement dual-tracking ahead of migration to GA4

Don't change the tire while the car is moving.

  • You don’t change a tire while the car is moving and the same principle applies to a platform migration such as GA4. By standing up dual tracking now, you’ll be a step ahead on a long-term analytics strategy and well-positioned to take advantage of GA4's benefits sooner. This “staging environment” sets you up for future-proof marketing analytics along the way.
  • Our team can help you carry over everything you love about your current application, preserve data you’ll need for your GA4 migration, ensure solid governance across the enterprise, and equip your teams with the knowledge and skills they’ll need to make the most of the new platform.
Contact us

Speak with an expert about your Google Analytics 4 transition


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