Implementing Google Analytics 4 on your Website
Reading Time: 4 minutes Google Analytics 4 (GA4) is the next generation of cross-platform, cross-device tracking where all your data is unified in one central location, the new GA4
TECHNOLOGY/MARTECH
Google Analytics 4
Strategy & Solutions
The time to future proof your analytics implementation is now.
Your GA4 Adoption Can't Wait Any Longer
Google recently announced that Universal Analytics will be deprecated on October 1, 2023, creating a new sense of urgency for brands to create a clear roadmap to adoption. This evolution in analytics is truly a paradigm shift in measurement and migration requires careful consideration. The earlier your brand transitions, the sooner you can take advantage of GA4’s built-in, automated insights to create best-fit audiences.
Map out your migration with with our GA4 experts.
Empower Your Teams with Expert Support for Google Analytics 4
Getting the most out of GA4 requires more than just a best-in-class implementation – it requires adoption. Leverage new capabilities and everything you love about your current implementation, ensure solid governance, and equip your teams with critical knowledge and skills for success with GA4.
- Measurement & Reporting Foundations
Use the flexible GA4 data model to comprehensively track user acquisition and interaction across web and mobile apps.
- Advanced Digital Strategy + GCP
Work with our Digital Transformation and Data Science teams for durability, enhanced integrations, and deeper insights.
- Analysis & Insights Pathfinder
Build your strategic analysis roadmap and begin gaining insights from deep dives and A/B testing for user experience optimization.
- GA4 & Media Activation
Optimize audience strategy and ROI across GA4, Campaign Manager, DV360, and SA360 with a full-stack partner.
Google Analytics 4 FAQs
This depends on your Universal Analytics (UA) implementation. Users of standard Universal Analytics will need to transition to GA4 by July 1, 2023. Users of Universal Analytics 360 will need to transition by October 1, 2023.
We recommend starting your transition as soon as possible so you can run UA and GA4 side by side and start populating GA4 with data to power machine-learning and year over year analysis. Not sure where to start? Check out our tips for a seamless Google Analytics 4 migration.
No, 360 users will not be charged twice if for using both GA4 and UA during the migration period. To encourage early migration, Google will not charge GA4 360 users for data collection until the Universal Analytics deprecation date. The standard version of analytics will continue to be free. Watch our instructional video to learn more about dual tagging.
Google continues to release new GA4 integrations across Google products and platforms. Below are some resources on select integrations:
- GA4 integration with Display & Video 360
- GA4 integration with Search Ads 360
- GA4 integration with Optimize
 Keep an eye on our blog for future GA4 integration announcements. Not seeing your favorite on Google’s list? Shoot us a note to see if we can find a solution together.
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Google Analytics 4: Ask Me Anything
Google Analytics 4: Ask Me Anything Cardinal Path invites you to bring your Google Analytics 4 (GA4) questions to our panel of experts. This quarterly
What you need to know about Google Analytics 4 (formerly Google App+Web)
Reading Time: 3 minutes Google has announced the full release of Google Analytics 4 previously known as App+Web during its beta phase. Access Analytics Rising Conference 2020 on-demand to
Speak with an expert about your Google Analytics 4 transition
