TECHNOLOGY/MARTECH

Google Analytics 4
Strategy & Solutions

The time to future proof your analytics implementation is now.

Your GA4 Adoption Can't Wait Any Longer

Universal Analytics will be deprecated on July 1, 2023, creating a new sense of urgency for brands to create a clear roadmap to adoption. This evolution in analytics is truly a paradigm shift in measurement and migration requires careful consideration. The earlier your brand transitions, the sooner you can take advantage of GA4’s built-in, automated insights to create best-fit audiences.

Map out your migration with with our GA4 experts.

  • Should I implement Google Analytics 4 now?

    Google has announced that all current properties will be migrated to Google Analytics 4 in the next few years. While you have time to complete your migration, early adoption can deliver many benefits: from historical data capture to leveling up internal skill sets, so your organization can reap the rewards of the new platform and its added value while preparing a seamless transition.

  • Partnering with the world's #1 Google Analytics 360 Reseller & Solutions Provider

    Cardinal Path's award-winning team has delivered thousands of successful Google Analytics implementations. Our expertise doesn't stop at implementation but extends and amplifies the value of your data through insights and activation. With Cardinal Path, you'll benefit from baked-in governance, best practices, and data privacy, all laddering up to a culture of data-driven marketing to elevate your brand.

Empower Your Teams with Expert Support for Google Analytics 4

Getting the most out of GA4 requires more than just a best-in-class implementation – it requires adoption. Leverage new capabilities and everything you love about your current implementation, ensure solid governance, and equip your teams with critical knowledge and skills for success with GA4.

Google Analytics 4 FAQs

This depends on your Universal Analytics (UA) implementation. Users of standard Universal Analytics will need to transition to GA4 by July 1, 2023. Users of Universal Analytics 360 will need to transition by October 1, 2023.

We recommend starting your transition as soon as possible so you can run UA and GA4 side by side and start populating GA4 with data to power machine-learning and year over year analysis. Not sure where to start? Check out our tips for a seamless Google Analytics 4 migration.

No, 360 users will not be charged twice if for using both GA4 and UA during the migration period. To encourage early migration, Google will not charge GA4 360 users for data collection until the Universal Analytics deprecation date. The standard version of analytics will continue to be free. Watch our instructional video to learn more about dual tagging.

Google continues to release new GA4 integrations across Google products and platforms. Below are some resources on select integrations:

 Keep an eye on our blog for future GA4 integration announcements. Not seeing your favorite on Google’s list? Shoot us a note to see if we can find a solution together.

Speak with an expert about your Google Analytics 4 transition










    Your request has been submitted and a rep will reach out to you shortly.

    Message Sent

    Thank you for registering.

    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
    Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

    Thank you for submitting the form.

    Thank you for submitting the form.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you.

    Click here to download access the tool.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you.

    Message Sent

    Thank you.

    Message Sent

    Thank you

    Message Sent

    Thank you

    Message Sent

    Thank you.

    Message Sent

    Thank you

    Message Sent

    Thank you.

    Message Sent

    Success!
    Your message was received.

    Thank you.

    Thank you for registering.

    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for your interest.

    Thank you for registering.

    You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

    Thank you for subscribing!

    You're now looped into the world's largest GMP resource hub!

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Thank you for your submission.

    Message Sent

    Thank you for your submission.

    Message Sent

    Thank you for registering.

    Thank you for registering.​

    Paid media spend by Government websites increased a whopping 139% YoY in 2020.

    2020 Online Behavior Live Dashboard

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    2020 Online Behavior Live Dashboard

    Thank you for your submission.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Thank you for registering.

    Message Sent

    Success! Thank you
    for reaching out.