Implementing Google Analytics 4 on your Website
Reading Time: 4 minutes Google Analytics 4 (GA4) is the next generation of cross-platform, cross-device tracking where all your data is unified in one central location, the new GA4
TECHNOLOGY/MARTECH
Google Analytics 4 Strategy & Services
Futureproof your analytics implementation with a best-in-class migration.
Google Analytics 4 is the future of marketing analytics
The evolution in analytics delivers built-in, automated insights to create and target best-fit audiences. Early adopters of Google Analytics 4 will plot a course toward next-level competitive advantage.
Parallel Tracking & Readiness
We recommend that brands implement dual-tracking ahead of migration to GA4
Don't change the tire while the car is moving.
- You don’t change a tire while the car is moving and the same principle applies to a platform migration such as GA4. By standing up dual tracking now, you’ll be a step ahead on a long-term analytics strategy and well-positioned to take advantage of GA4's benefits sooner. This “staging environment” sets you up for future-proof marketing analytics along the way.
- Our team can help you carry over everything you love about your current application, preserve data you’ll need for your GA4 migration, ensure solid governance across the enterprise, and equip your teams with the knowledge and skills they’ll need to make the most of the new platform.
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Google Analytics 4: Ask Me Anything
Google Analytics 4: Ask Me Anything Cardinal Path invites you to bring your Google Analytics 4 (GA4) questions to our panel of experts. This quarterly
What you need to know about Google Analytics 4 (formerly Google App+Web)
Reading Time: 3 minutes Google has announced the full release of Google Analytics 4 previously known as App+Web during its beta phase. Access Analytics Rising Conference 2020 on-demand to
