Reading Time: 3 minutes The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should wait until then to migrate
Reading Time: 4 minutes What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In the martech and ad tech
Reading Time: 6 minutes Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys, we have uncovered several important
Reading Time: 3 minutes In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics (UA) tool and asking users
Reading Time: 7 minutes Data-driven transformation is the future of business and there is no question about it. Data-driven transformation means understanding your customer better than they understand themselves
Reading Time: 5 minutes The enterprise ad server and media measurement platform, Campaign Manager 360 (CM360), is a more full-featured platform today than when it was Doubleclick for Advertisers
Reading Time: 5 minutes “Dress me slowly, I’m in a hurry.” – Napoleon Bonaparte The hardest thing to do when you’re busy is to, well, stop. It’s counterintuitive. Maybe
Reading Time: 2 minutes Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us one step closer to enterprise
Reading Time: 3 minutes Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop processing hits on October 1,
Reading Time: 7 minutes Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio content, and other digital formats
Reading Time: 3 minutes Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on your website. Where data from
Reading Time: 2 minutes There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do I estimate the annualized incremental
Reading Time: 2 minutes Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial integration that users of both
Reading Time: 2 minutes Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to the management, automation, and optimization
Reading Time: 8 minutes Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that audience at scale — all
Reading Time: 2 minutes Google has taken an important step toward bringing GA4 into parity with Universal Analytics by launching the integration of Google Optimize with GA4. Specifically, Optimize
Reading Time: 2 minutes Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone 13, and while there will
Reading Time: 9 minutes One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has been this: What are users
Reading Time: 6 minutes The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and Ask-Me-Anything webinar, co-hosted with Google.
Reading Time: 2 minutes Google made headlines this week by announcing a significant change to its stated timeline for the deprecation of third-party cookies in Chrome. Specifically, Google now
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How does automated third-party verification work with #CM360? @Merkle | CardinalPath shares: ...
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