Google Marketing Platform Ad Tech Licenses: A Guide for Procurement
Reading Time: 4 minutes For at least five years running, we speak with an increasing number of existing clients and prospective clients about their desire to bring all or
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Google Analytics 4 Privacy Updates for the EU
Reading Time: 2 minutes Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023 (or 2024, if you’re a
Managing Location- and Device-Based Data in GA4
Reading Time: 4 minutes As data privacy laws around the world become more stringent and users become more aware of how brands collect data on their browsing behavior, it’s
Google Delays Universal Analytics 360 Deprecation to July 1, 2024
Reading Time: 2 minutes Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will be extended from October 1,
Consent Mode: Delivering Analytics While Respecting Consent
Reading Time: 4 minutes One of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting users’ privacy and consent choices.
Leverage Machine Learning with GA4 Predictive Audiences
Reading Time: 5 minutes The advanced segmentation feature in Universal Analytics has been a popular tool which has allowed organizations to group their users together based on shared attributes,
Audience Creation and Management in GA4
Reading Time: 4 minutes Google’s new analytics platform, Google Analytics 4 (GA4), will soon be the new standard, as Universal Analytics (UA) is set to stop collecting data on
The GA4 360 Pricing Model, Explained
Reading Time: 3 minutes If you’ve been a Google Analytics 360 customer in the past — or even just considered GA 360 — you’re likely aware of the basics
Google Signals: Managing Identity Resolution in GA4
Reading Time: 5 minutes Google Signals is a feature of Google Analytics 4 (GA4) that addresses the long-standing measurement challenge of cross-device tracking. Enabling this feature allows organizations to
Prepare and Practice for Google Analytics 4 Certification
Reading Time: 4 minutes Earlier this week, Google released the prep materials and test for Google Analytics 4 certification. Here are some details about the test: Duration 75 minutes
Key Differences Between the 360 and Free Versions of GA4
Reading Time: 3 minutes Google took the beta label off of Google Analytics 4 (GA4) in 2020, and ever since has continued to add new capabilities to the product.
Google Delays Third-Party Cookie Deprecation to 2024
Reading Time: 2 minutes Last week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie deprecation, which was initially expected
The Impact of the Cookieless Future Across Marketing Organizations
Reading Time: 5 minutes The “cookieless future” topic has been going on for years at this point and for many marketers, the resolution and impacts are still not clear.
Should You Use Sub-Properties in GA4?
Reading Time: 4 minutes One of Google Analytics 4’s newly released enterprise features is sub-properties, which allow organizations to easily break data down into subsets, and then assign highly
Authenticated First-Party Data and The Value Exchange
Reading Time: 4 minutes Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did not have a chance to
What Are Roll-up Properties and Sub-properties in GA4?
Reading Time: 3 minutes Google recently announced the release of two 360-only features for GA4. The first is roll-up properties, a feature you may already be familiar with from
Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns
Reading Time: 8 minutes Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings have changed significantly from 15
Google Analytics 4 User Access and Administration
Reading Time: 5 minutes With the advent of the new Google Analytics platform, making sure that you have user governance best practices in place should still be a priority
How Self-Service Analytics Leads to Digital Maturity
Reading Time: 4 minutes “Give a child a fish, and you feed them for a day. Teach them how to fish, and you feed them for a lifetime.” This
GML: My Three Key Takeaways from the Google Updates
Reading Time: 3 minutes Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live (GML). There were a lot
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Google Marketing Platform Ad Tech Licenses: A Guide for Procurement
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Google Analytics 4 Privacy Updates for the EU
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Managing Location- and Device-Based Data in GA4
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Google Delays Universal Analytics 360 Deprecation to July 1, 2024
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Consent Mode: Delivering Analytics While Respecting Consent
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