Reading Time: 4 minutes The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations, market fragmentation, and rise of
Reading Time: 4 minutes Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of reasons. There are many benefits
Reading Time: 3 minutes In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking technologies by HIPAA-covered entities and
Reading Time: 5 minutes Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically). It is a trend with
Reading Time: 2 minutes We are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together two industry leaders in the
Reading Time: 5 minutes Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line with Google’s plan to sunset
Reading Time: 2 minutes Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of Sep 30, 2023. That includes
Reading Time: 4 minutes **Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With the sunset of Universal Analytics
Reading Time: 5 minutes What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution in general and data-driven attribution
Reading Time: 3 minutes We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend of in-housing. But there are
Reading Time: 4 minutes For at least five years running, we speak with an increasing number of existing clients and prospective clients about their desire to bring all or
Reading Time: 2 minutes Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023 (or 2024, if you’re a
Reading Time: 4 minutes As data privacy laws around the world become more stringent and users become more aware of how brands collect data on their browsing behavior, it’s
Reading Time: 2 minutes Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will be extended from October 1,
Reading Time: 4 minutes One of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting users’ privacy and consent choices.
Reading Time: 5 minutes The advanced segmentation feature in Universal Analytics has been a popular tool which has allowed organizations to group their users together based on shared attributes,
Reading Time: 4 minutes Google’s new analytics platform, Google Analytics 4 (GA4), will soon be the new standard, as Universal Analytics (UA) is set to stop collecting data on
Reading Time: 3 minutes If you’ve been a Google Analytics 360 customer in the past — or even just considered GA 360 — you’re likely aware of the basics
Reading Time: 5 minutes Google Signals is a feature of Google Analytics 4 (GA4) that addresses the long-standing measurement challenge of cross-device tracking. Enabling this feature allows organizations to
Reading Time: 4 minutes Earlier this week, Google released the prep materials and test for Google Analytics 4 certification. Here are some details about the test: Duration 75 minutes
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