How will iOS15 affect my campaign analytics?
Lauren Norton 2021-09-10
Reading Time: 2 minutes Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone 13, and while there will
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How SA360 can help you level up your Google Ads ad performance
Sergiy Solonenko 2021-05-21
Reading Time: 5 minutes Many brands depend on Google media buying platforms for the success of their campaigns and many have relied for years on Google’s free solution, Google
Apple’s App Tracking Transparency (ATT): Explaining the Impacts & what you can do about it
Feras Alhlou 2021-05-07
Reading Time: 7 minutes April 26, 2021 is a day to be remembered with the rollout of Apple App Tracking Transparency framework. Privacy is now front-and-center for Apple and
What is Google Display & Video 360?
Thad Baker 2021-04-28
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The Foggy, Unmapped, Dangerous Road to the Post-Cookie Future
John Baronello 2021-04-22
Reading Time: 6 minutes We sort of know what’s coming, but do we know what steps to take now? I find myself simultaneously fascinated and frustrated with every new
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Reading Time: 6 minutes When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting. As such, it’s no wonder so many
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