Implementing GA4 for E-Commerce: An Overview (Part 2)
Reading Time: 9 minutes Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve got a “fish on the
Reading Time: 9 minutes Part 2: Measuring the Checkout Process Once you’ve gotten a shopper to add a product to their shopping cart, you’ve got a “fish on the
Reading Time: 4 minutes Consent Mode is a Google feature that enables organizations to respect their website visitors’ cookie consent choices by adjusting the behavior of Google tags (e.g.
Reading Time: 3 minutes Retail Media Networks (RMNs) are primed for growth in 2024 and beyond as third-party cookie deprecation (3PCD) comes to fruition, due to the rich first-party
Reading Time: 7 minutes Part 1: Measuring Product Detail Pages (PDPs) Welcome to the first installment of our series on building out a robust Google Analytics 4 (GA4) deployment
Reading Time: < 1 minute HIPAA compliance has been a hot topic recently, in light of recent HHS guidance which has created a very broad definition of Protected Health Information
Reading Time: 4 minutes Understanding customer acquisition has been one of the primary use-cases for Google Analytics for about as long as GA has existed. There’s a good chance
Reading Time: 4 minutes Third-party cookie deprecation (3PCD) in Chrome — the final step into the so-called “cookieless future” — is all but upon us. Google deprecated 3PCs for
Reading Time: 5 minutes What is Attribution? One of the primary reasons companies invest in marketing analytics is the desire to understand the “customer journey” — and how various
Reading Time: 2 minutes Today’s display and video programmatic media landscape is complex. Among a slew of privacy challenges and deadlines arising, new DSPs and publishers continue to emerge,
Reading Time: 4 minutes When it comes to digital analytics, the ability to swiftly answer ad hoc questions is a baseline requirement for marketers and analysts. Google Analytics 4 (GA4)
Reading Time: 3 minutes Many organizations working through the process of “migrating” from Universal Analytics (UA) to Google Analytics 4 (GA4) have been focused on questions of data collection.
Reading Time: 4 minutes In the realm of digital analytics, businesses are constantly seeking ways to extract meaningful insights from the vast sea of data generated by online activities.
Reading Time: 3 minutes In today’s regulatory environment surrounding the collection and management of customer data, safeguarding sensitive information is a paramount concern for organizations. As the most widely-used
Reading Time: 5 minutes Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how they can maximize the value
Reading Time: 3 minutes Chrome has taken the first step in deprecating cookies. 1% of Chrome users globally no longer have access to 3PC as of last week. Google
Reading Time: 5 minutes Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on this article. Apple released the
Reading Time: 2 minutes In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday that it has determined that
Reading Time: 5 minutes As the digital analytics industry has matured over the last several years, one general trend has been that it’s become progressively easier to manage the
Reading Time: 4 minutes The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations, market fragmentation, and rise of
Reading Time: 4 minutes Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of reasons. There are many benefits
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