Key Differences Between the 360 and Free Versions of GA4
Reading Time: 3 minutes Google took the beta label off of Google Analytics 4 (GA4) in 2020, and ever since has continued to add new capabilities to the product.
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Google Delays Third-Party Cookie Deprecation to 2024
Reading Time: 2 minutes Last week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie deprecation, which was initially expected
The Impact of the Cookieless Future Across Marketing Organizations
Reading Time: 5 minutes The “cookieless future” topic has been going on for years at this point and for many marketers, the resolution and impacts are still not clear.
Should You Use Sub-Properties in GA4?
Reading Time: 4 minutes One of Google Analytics 4’s newly released enterprise features is sub-properties, which allow organizations to easily break data down into subsets, and then assign highly
Authenticated First-Party Data and The Value Exchange
Reading Time: 4 minutes Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did not have a chance to
What Are Roll-up Properties and Sub-properties in GA4?
Reading Time: 3 minutes Google recently announced the release of two 360-only features for GA4. The first is roll-up properties, a feature you may already be familiar with from
Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns
Reading Time: 8 minutes Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings have changed significantly from 15
Google Analytics 4 User Access and Administration
Reading Time: 5 minutes With the advent of the new Google Analytics platform, making sure that you have user governance best practices in place should still be a priority
How Self-Service Analytics Leads to Digital Maturity
Reading Time: 4 minutes “Give a child a fish, and you feed them for a day. Teach them how to fish, and you feed them for a lifetime.” This
GML: My Three Key Takeaways from the Google Updates
Reading Time: 3 minutes Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live (GML). There were a lot
How to Adapt to No “View” Feature in Google Analytics 4
Reading Time: 4 minutes There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the feature known as “views” is
How to Report on Google Optimize Experiments in GA4
Reading Time: 4 minutes Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal Analytics, which is also true
You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started
Reading Time: 3 minutes The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should wait until then to migrate
The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement
Reading Time: 4 minutes What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In the martech and ad tech
Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context
Reading Time: 6 minutes Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys, we have uncovered several important
Google Analytics 4 Won’t Support IP Addresses. Now What?
Reading Time: 3 minutes In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics (UA) tool and asking users
Where Are You on the Path to Accelerated Digital Transformation?
Reading Time: 7 minutes Data-driven transformation is the future of business and there is no question about it. Data-driven transformation means understanding your customer better than they understand themselves
Six Enterprise Campaign Manager 360 (CM360) Features You Didn’t Know About
Reading Time: 5 minutes The enterprise ad server and media measurement platform, Campaign Manager 360 (CM360), is a more full-featured platform today than when it was Doubleclick for Advertisers
Propel Your Analytics Stack With A Reporting Framework
Reading Time: 5 minutes “Dress me slowly, I’m in a hurry.” – Napoleon Bonaparte The hardest thing to do when you’re busy is to, well, stop. It’s counterintuitive. Maybe
New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)
Reading Time: 2 minutes Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us one step closer to enterprise
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Key Differences Between the 360 and Free Versions of GA4
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Google Delays Third-Party Cookie Deprecation to 2024
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The Impact of the Cookieless Future Across Marketing Organizations
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Should You Use Sub-Properties in GA4?
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Authenticated First-Party Data and The Value Exchange
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What Are Roll-up Properties and Sub-properties in GA4?
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