Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.
Reading Time: 6 minutes The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and Ask-Me-Anything webinar, co-hosted with Google.
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Reading Time: 2 minutes Google made headlines this week by announcing a significant change to its stated timeline for the deprecation of third-party cookies
Reading Time: 8 minutes Many marketers have now come around to the fact that Google Analytics 4 will eventually replace the beloved Universal Analytics
Reading Time: 5 minutes Many brands depend on Google media buying platforms for the success of their campaigns and many have relied for years
Reading Time: 7 minutes April 26, 2021 is a day to be remembered with the rollout of Apple App Tracking Transparency framework. Privacy is
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Reading Time: 2 minutes With over 83% of US digital display dollars being transacted using programmatic technology according to eMarketer, demand side platform (DSP) usage shows no signs of
Reading Time: 6 minutes We sort of know what’s coming, but do we know what steps to take now? I find myself simultaneously fascinated and frustrated with every new
Reading Time: 3 minutes In a world indelibly impacted by a pandemic, organizations that had already embraced data and digital transformation were well-equipped to meet their customers’ expectations around
Reading Time: 6 minutes When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting. As such, it’s no wonder so many
Reading Time: 6 minutes As consumers become more aware and concerned about how their data is being used, governments and businesses are taking steps to protect the data privacy
Reading Time: 6 minutes (Many thanks to my colleague Ariana Wolf for lending her expertise to this post) There are seismic changes coming to the ad tech and digital
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