How to Report on Google Optimize Experiments in GA4
Reading Time: 4 minutes Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal Analytics, which is also true
Blog
Read More
You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started
Reading Time: 3 minutes The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should wait until then to migrate
The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement
Reading Time: 4 minutes What is a digital continent? The disappearance of third-party cookies will revolutionize how digital experiences get measured and monetized. In the martech and ad tech
Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context
Reading Time: 6 minutes Making the transition to a full-stack investment in Google marketing technology is a strategic decision. Helping clients navigate these journeys, we have uncovered several important
Google Analytics 4 Won’t Support IP Addresses. Now What?
Reading Time: 3 minutes In a recent blog post, Google announced it’s “moving on from Universal Analytics”. This means it’s sunsetting the old Universal Analytics (UA) tool and asking users
Where Are You on the Path to Accelerated Digital Transformation?
Reading Time: 7 minutes Data-driven transformation is the future of business and there is no question about it. Data-driven transformation means understanding your customer better than they understand themselves
Six Enterprise Campaign Manager 360 (CM360) Features You Didn’t Know About
Reading Time: 5 minutes The enterprise ad server and media measurement platform, Campaign Manager 360 (CM360), is a more full-featured platform today than when it was Doubleclick for Advertisers
Propel Your Analytics Stack With A Reporting Framework
Reading Time: 5 minutes “Dress me slowly, I’m in a hurry.” – Napoleon Bonaparte The hardest thing to do when you’re busy is to, well, stop. It’s counterintuitive. Maybe
New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)
Reading Time: 2 minutes Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us one step closer to enterprise
Google Announces Deprecation of Universal Analytics
Reading Time: 3 minutes Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop processing hits on October 1,
Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data
Reading Time: 7 minutes Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio content, and other digital formats
How To Integrate Google Optimize with Microsoft Clarity
Reading Time: 3 minutes Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on your website. Where data from
How to Calculate Testing Lift and Incrementality
Reading Time: 2 minutes There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do I estimate the annualized incremental
Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations
Reading Time: 2 minutes Today, Google announced the integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4). This is a crucial integration that users of both
The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing
Reading Time: 2 minutes Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to the management, automation, and optimization
Audience Targeting with Display & Video 360 (DV360)
Reading Time: 8 minutes Despite the complexity of today’s digital landscape, your goal likely hasn’t changed much: find your ideal audience, and reach that audience at scale — all
Google Launches Optimize Integration for GA4, Making Audience Targeting Available for Free
Reading Time: 2 minutes Google has taken an important step toward bringing GA4 into parity with Universal Analytics by launching the integration of Google Optimize with GA4. Specifically, Optimize
How will iOS15 affect my campaign analytics?
Reading Time: 2 minutes Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone 13, and while there will
Dynamic Event Precedence in New Google Analytics (GA4) with BigQuery and Data Studio
Reading Time: 9 minutes One of the questions that has arisen most frequently in my years of training and consulting for Google Analytics has been this: What are users
New Google Analytics Ask-Me-Anything: Your Top Questions
Reading Time: 6 minutes The marketing analytics community came out in droves to our recent New Google Analytics (Google Analytics 4) online training and Ask-Me-Anything webinar, co-hosted with Google.
Popular Posts
How to Report on Google Optimize Experiments in GA4
Reading Time: 4 minutes
You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started
Reading Time: 3 minutes
The Emergence of Digital Continents is Driving a Paradigm Shift in Measurement
Reading Time: 4 minutes
Popular Categories
Our Picks
Google Analytics 4 Won’t Support IP Addresses. Now What?
Reading Time: 3 minutes
Where Are You on the Path to Accelerated Digital Transformation?
Reading Time: 7 minutes
Popular Tags
Analytics Rising Conference 2021
A free, one-day virtual conference for data-informed marketers. Practical strategies delivered by the top minds in martech, digital marketing, analytics, and data science.
Access On-Demand
