Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.
Reading Time: 7 minutes April 26, 2021 is a day to be remembered with the rollout of Apple App Tracking Transparency framework. Privacy is now front-and-center for Apple and
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Reading Time: 2 minutes With over 83% of US digital display dollars being transacted using programmatic technology according to eMarketer, demand side platform (DSP)
Reading Time: 6 minutes We sort of know what’s coming, but do we know what steps to take now? I find myself simultaneously fascinated
Reading Time: 3 minutes In a world indelibly impacted by a pandemic, organizations that had already embraced data and digital transformation were well-equipped to
Reading Time: 6 minutes When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting. As such,
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Reading Time: 6 minutes As consumers become more aware and concerned about how their data is being used, governments and businesses are taking steps to protect the data privacy
Reading Time: 6 minutes (Many thanks to my colleague Ariana Wolf for lending her expertise to this post) There are seismic changes coming to the ad tech and digital
Reading Time: 5 minutes Introduction Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with their own interface, vocabulary, tracking
Reading Time: 2 minutes Cardinal Path has announced its designation as a Looker Delivery Verified reseller and services provider. Looker is an enterprise-level business intelligence, data application, and embedded
Reading Time: 7 minutes Search Ads 360 is a search management platform housed within the Google Marketing Platform suite of products. It helps advertisers effectively and efficiently manage large-scale
Reading Time: 8 minutes Ad tech is complicated. Choosing the right tools for your organization’s different objectives can be a challenge. For example, you may need to choose a
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