Google Ads 101.1: Fundamentals of Google Ads

Search marketing with Google Ads helps you to get in front of customers when they're actively searching for your products and services on Google Search and Maps.
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Google Ads (previously Google Adwords) is a powerful online advertising platform that allows marketers to get their message in front of the right people at the right time.

Instructor Patrick Soch will break down search marketing and explain how you can leverage the Google Network to reach customers when they’re searching for what you offer.

Topics include:

  • Introduction to search marketing
  • Advertising on Google.com vs Google Partners
  • Deconstructing the search process
  • How to measure success in Google Ads

This session is the first of a three-part training series that will teach you how Google Ads can help you attract more customers and achieve your business goals. Be sure to register for part two: Google Ad Best Practices, and part three: Building a Search Campaign in Google Ads.

    Webinar Presenters
    Patrick Soch

    Patrick Soch

    Manager, Implementation
    Cardinal Path