CARDINAL PATH TRAINING

Free Google Training

Complimentary Google Analytics, Data Studio, and Google Ads training courses delivered by Cardinal Path's award-winning educators.

Sharing Knowledge Stregthens Our Own

Cardinal Path has trained over 700,000 people worldwide to leverage data, technology, analytics, and digital marketing techniques. Our dedicated team of trainers has curated these courses to extend our knowledge and expertise to help you elevate your marketing performance in the digital-first world.

Google Analytics

Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking to brush up on the basics, this complimentary course is for you.

This comprehensive starter session will give you a set of tools to begin your analytics journey.

Learn how to extract meaningful data across on-site traffic, content, and conversions to optimize with your most valuable users in mind.

Translate complex data into valuable insights by developing custom reports and meaningful dashboards.

Explore the core dimensions of the Acquisition reports and learn to measure marketing performance with campaign tagging.

Define the conversions critical to achieving goals on your site with this step-by-step instruction on goal configuration.

Discover advanced segmentation techniques to build out segments for a deeper understanding of your opportunities.

Featured Google Analytics Resources

Extend your knowledge on the most widely adopted analytics platform in the world with these additional resources.

Blog

Google Analytics Shopping
Stages Explained

Blog

Google Analytics Setup
Implementation Checklist

Blog

How to Take the GAIQ Exam
and get certified

Google Data Studio

Google Data Studio is a free data visualization and reporting tool that empowers your entire organization through accessible and useful marketing insights. This 2-part course will help you navigate the interface, build your first report, and explore advanced features to help bring your data to life.

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Ensure your data is telling a meaningful story with this introductory course on building dashboards in Data Studio.

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Next-level understanding of how to create engaging and efficient marketing dashboards to inform smarter business decisions.

Featured Dashboarding Resources

Create engaging and efficient marketing dashboards that inform smarter business decisions and deliver timely insights to key stakeholders.

Blog

Effective Dashboarding:
Why Less is More

Dashboard

2020 Online
Behavior Dashboard

Blog

How to Design Dashboards
that people will actually use

Google Ads

Google Ads makes it easy to connect with people at the precise moment they’re looking for what to do, where to go, and what to buy. Our team of digital marketing experts deliver this in-depth course to help you learn how Google Ads can help you get more customers and achieve your business goals.

Lay the groundwork for your knowledge of search marketing and a better understanding of the search process for Google Ads.

Advertising in Google Ads consists of four key elements: campaign settings, ad groups, ads, and keywords – understand how these work and how each work together.

Learn how to set up your very own search campaign in Google Ads with this step-by-step guide to search advertising with Google.

Display marketing with Google Ads helps your brand get in front of customers and stay top of mind for when they are ready to convert.

A real-time guide to creating and customizing Google Display campaigns that place your engaging content in front of your target audience.

Level-up your campaigns in Google Ads by drilling into the reports available and leveraging those insights to make optimizations.

Featured Google Ads Resources

Master the essentials of creating and customizing Google Ad campaigns that get your ads in front of customers looking for what you offer.

Blog

Google Ads
Parallel Tracking

AdWords Remarketing List Video

Video

How To Create Google AdWords Remarketing Lists

target

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AdWords Keyword
Match Type

Meet Our Google Training Experts

Create business value by upgrading your marketing and analytics capabilities through custom training.

Nick Wei

Nick Wei

Senior Solutions Engineer, New Business

Eric Fettman

Eric Fettman

Director of Capabilities and Enablement, Digital Intelligence