Webinar

Google Analytics 201: Campaign Tracking

Whether you’re advertising through search engine results, paid media, or email, standing up a marketing campaign is only half the battle – you also have to measure the results and deliver reports in order to optimize.
Available On-Demand

Available On-Demand

Instructor Brianna Mersey will discuss how to measure your marketing activity for both online and offline channels.

Topics include:

  • Understanding the core dimensions of the Acquisition reports
  • Communicating specific information to Google Analytics using link tagging
  • Offline campaign tracking
  • Real-time demonstration of campaign tagging
  • Best practices for campaign tracking

This is the second in a three-part series that dives into more sophisticated features in Google Analytics with real-world analysis techniques that you can implement right away. Be sure to check out part one – Conversion Tracking, and part three – Advanced Segmentation.

Along with this series, Google Analytics 101 series will provide a comprehensive overview and skills transfer.

Webinar Presenters
Brianna Mersey

Brianna Mersey

Manager, Implementation
Cardinal Path

Scott Shannon

Scott Shannon

Manager, Analysis & Insights
Cardinal Path