Webinar

Google Analytics 201: Conversion Tracking

Measuring conversions is a fundamental component of any marketing plan. Having conversions properly defined and configured in Google Analytics provides you with the critical insights needed to measure performance success .
Available On-Demand

Available On-Demand

Instructor Zumzum Khan will help you define the critical conversions on your site and walk you through configuring them as goals in Google Analytics.

Topics include:

  • Defining, configuring, and testing goals
  • Understanding conversion tracking
  • Real-world scenarios of goal conversions within the customer journey
  • Different types of goals available in Google Analytics
  • Step-by-step instruction on goal configuration in the interface

This is the first in a three-part series that dives into more sophisticated features in Google Analytics with real-world analysis techniques that you can implement right away. Be sure to check out part two – Campaign Tracking, and part three – Advanced Segmentation.

View Google Analytics 101 series.

Webinar Presenters
Zumzum Khan

Zumzum Khan

Senior Consultant, Implementation
Cardinal Path

Scott Shannon

Scott Shannon

Manager, Analysis & Insights
Cardinal Path