Webinar

Google Analytics 201: Conversion Tracking

Measuring conversions is a fundamental component of any marketing plan. Having conversions properly defined and configured in Google Analytics provides you with the critical insights needed to measure performance success .
Available On-Demand

Available On-Demand

Instructor Zumzum Khan will help you define the critical conversions on your site and walk you through configuring them as goals in Google Analytics.

Topics include:

  • Defining, configuring, and testing goals
  • Understanding conversion tracking
  • Real-world scenarios of goal conversions within the customer journey
  • Different types of goals available in Google Analytics
  • Step-by-step instruction on goal configuration in the interface

This is the first in a three-part series that dives into more sophisticated features in Google Analytics with real-world analysis techniques that you can implement right away. Be sure to check out part two – Campaign Tracking, and part three – Advanced Segmentation.

View Google Analytics 101 series.

    Webinar Presenters
    Zumzum Khan

    Zumzum Khan

    Senior Consultant, Implementation
    Cardinal Path

    Scott Shannon

    Scott Shannon

    Manager, Analysis & Insights
    Cardinal Path

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    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
    Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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