Google Analytics 101: The Four Reporting Pillars
Marketers need data insights to understand who their most valuable customers are, which experiences lead them to act, and how to get more of them. Google Analytics provides meaningful data about your website traffic, content, users, and conversions, illuminating opportunities to optimize for your most valuable user.
Instructor Kayla Kinch dives into the four pillar reports in Google Analytics and highlights the key insights you’ll gain within each of them.
- Audience Reports – Key user demographic
- Acquisition Reports – How did they get here?
- Behavior Reports – What did they do on the site?
- Conversion Reports – Different types of business goals
This is part two of a three-part series that will give your team a strong foundation for unlocking the power of Google Analytics. Be sure to check out part one – Foundations of Google Analytics, and part three – Custom Reporting and Dashboarding.