Webinar

Google Analytics 101: Fundamentals of Google Analytics

Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking to brush up on the basics, this complimentary course is for you.
Available On-Demand

Available On-Demand

Instructor Scott Shannon explains the importance of web analytics and introduces the core principles of this powerful tool.

Topics include:

  • An introduction to digital analytics
  • Identifying goals for analysis
  • How Google Analytics works
  • Getting to the information that matters most
  • Navigating Google Analytics

This is part 1 of a 3-part series that will lay a strong foundation for unlocking the power of Google Analytics. Be sure to check out part 2 – The Four Pillars of Reporting, and part 3 – Custom Reporting and Dashboarding.

    Webinar Presenters
    Scott Shannon

    Scott Shannon

    Manager, Analysis & Insights
    Cardinal Path

    Eboni Ryan

    Eboni Ryan

    Sr. Marketing Communications Manager
    Cardinal Path

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    Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
    Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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    Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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