Webinar

Google Analytics 101: Fundamentals of Google Analytics

Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking to brush up on the basics, this complimentary course is for you.
Available On-Demand

Available On-Demand

Instructor Scott Shannon explains the importance of web analytics and introduces the core principles of this powerful tool.

Topics include:

  • An introduction to digital analytics
  • Identifying goals for analysis
  • How Google Analytics works
  • Getting to the information that matters most
  • Navigating Google Analytics

This is part 1 of a 3-part series that will lay a strong foundation for unlocking the power of Google Analytics. Be sure to check out part 2 – The Four Pillars of Reporting, and part 3 – Custom Reporting and Dashboarding.

Webinar Presenters
Scott Shannon

Scott Shannon

Manager, Analysis & Insights
Cardinal Path

Eboni Ryan

Eboni Ryan

Sr. Marketing Communications Manager
Cardinal Path