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In a move that further builds on the Salesforce and Google Marketing Platform partnership, Salesforce announced today that its customers will now be able to purchase Google Marketing Platform products – including Analytics 360, Optimize 360, and Tag Manager 360 – as part of its solution set including Sales Cloud and Marketing Cloud.

As the first and largest Google Marketing Platform reseller and partner, Cardinal Path will work with Salesforce as an official, certified partner, to deliver the support, expertise, and professional services required to reap the benefits of a unified Google and Salesforce stack.

“We’re excited to extend our world class Google expertise and analytics services to Salesforce customers eager to connect their sales and marketing data and truly understand how to measure, gain insights from, and optimize their  digital efforts”, says David Booth, Chief Commercial Officer, Cardinal Path.

With the experience of thousands of Google Marketing Platform deployments, Cardinal Path is well-positioned to help enterprises quickly add business value and give marketers the ability to deliver revenue-based outcomes for their digital marketing investments.

Cardinal Path further extends its value-add through its co-delivery with Isobar, a Salesforce Platinum partner with 750 certified CRM and Marketing Cloud experts.

Earlier this year, Cardinal Path and Isobar announced a joint offering to deliver implementation and activation services for the Salesforce & Google Marketing Platform integration. The offering gives customers the ability to leverage industry-leading combined expertise and experience across both the Google and Salesforce platforms.  Enabling the coupling of data sets across the customer journey, marketers gain a powerful lens into the on- and offline full customer journey from early funnel efforts to closed deals and beyond.

Learn more: check out Analytics Rising – a free, virtual event hosted by Cardinal Path – and sign up for sessions led by Salesforce and Google that drill down into more detail around the integration of the two platforms, and the benefits being realized by organizations.