Advanced Analysis & Insights
Empower your business with deep, predictive analytics and intelligent decision-making. Break data silos, uncover valuable insights, and optimize performance at scale.
What We Offer
Analytics Services
Time-boxed sprints and deep dives to rapidly uncover actionable insights.
Continuous monitoring and optimization of user experience across all touchpoints with regular insights and
recommendations to enhance customer journeys.
Dashboards and Integrated Solutions
Executive-level dashboard development that transforms complex data into actionable visualizations.
Provides real-time access to strategic insights for decision makers.
Multivariate Testing
Comprehensive testing programs evaluating multiple variables simultaneously.
Enable data-driven optimization of user experience and marketing performance.
Scenario Planning
Advanced analytical modeling and forecasting to prepare for changing market conditions.
Utilize what-if analysis and predictive insights for strategic planning.
Our Toolkit
An automotive client struggled to measure digital influence on revenue and identify key website actions driving performance. We built a model that established the percentage of digitally influenced revenue and identified specific website actions that predict revenue, along with their relative importance and dollar values. The client optimized paid media toward these leading indicators and prioritized UX testing, resulting in significant ROAS improvements.
+80%
Increase in Return on Advertising Spend
$20M+
Revenue increase from Experience Optimization Tests
-15%
Reduction in Time Spent on Data-Informed Planning
Featured Content
Merkle Named Leading Solution Partner by Contentsquare
Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep
Unlock Growth with Amplitude: Feature Flags & Session Replay
Reading Time: 3 minutesAmplitude is one of the most powerful tools available for understanding and improving the customer experience. It helps businesses move beyond simple reporting and into
The Power of AI in DV360: Maximizing Performance and Efficiency
Reading Time: 5 minutesAI features in paid media are continuing to become the norm; and leveraging AI features is a key advantage in a growing and competitive advertising
Take your data analysis to the next level
Connect with our team to discuss your analysis needs
