Nick is a senior web analyst at Cardinal Path with an extensive background in deploying and leveraging Google Analytics to improve the performance of online marketing campaigns. He brings a passion for data analysis and advanced web analytics techniques to help marketers continually improve their results. Prior to joining Cardinal Path, Nick spent 3+ years at Google, where he managed tens of millions of dollars in ad spend for top-tier Tech B2C clients. Nick also led Google’s “Analytics Guru” team for the Mountain View, CA headquarters, applying web analytics to improve campaigns for top AdWords advertisers. He holds a B.A. in Government from Connecticut College.