Nick is Group Director of Digital Intelligence at Cardinal Path, where he is
responsible for helping clients improve their business performance by
building their analytics capabilities. He manages engagements with key
global clients, providing thought leadership and driving the end-to-end
development of clients’ analytics practices, from the development of
measurement frameworks to rigorous analysis and attribution work. When
not working with clients, Nick authors original research, articles and blog
posts, and speaks at conferences around the world.
With nearly 7,000 unique vendors in the CDP and DMP space, the marketing technology space is as vast as it is complex. How does your martech stack compares to leading organizations?