Google Marketing Platform
Tag Manager 360
Reliable tag management that empowers teams across marketing and IT
Manage your website with an enterprise tag management solution that takes the pain out of tagging
With unlimited workspaces, sophisticated controls around access, and the ability to test on multiple environments, Google Tag Manager 360 brings together IT and Marketing for an efficient tag management strategy.
Tag Management for the Enterprise
Marketers require a tool that empowers measurement without slowing down campaign efforts
No more waiting on developers to deploy and manage tags. Google Tag Manager 360 takes the pain out of tagging, creating an easy-to-use platform that deploys tracking without the code. Enable your teams to work collaboratively and publish to multiple environments with marketing-friendly activity tracking.
Built-in security features for an enterprise-ready IT integrated solution
Good governance combined with the ability to control access at a granular level ensures data accuracy and better campaign results, bringing peace of mind to IT teams. Change or add tags as you need to and make use of built-in templates for all web and mobile apps.
Changing tags across digital assets is quick, easy, and streamlined with Google Tag Manager 360
- Efficiently add and update your own website tags to measure conversions, site analytics, and more — without needing to touch your site code.
- An unlimited number of workspaces allow multiple users and teams to manage their own tags independently and on their own schedules.
- Zones allow administrators to set boundaries yet give freedom to different groups to manage specific tag types within specific URLs and domains.
- Quickly adopt new marketing solutions whenever you’re ready with built-in templates for Google and third-party measurement and marketing tags.