Google Tag Manager – New Built in Variables
Reading Time: 2 minutesOverview Google Tag Manager (GTM) has introduced a powerful enhancement: the ability to retrieve Client ID and Session ID using Built-in Variables easily. For years,
Dashboarding & Analysis
Contextualize performance across touchpoints to make the right decisions for your business. Ingest, harmonize, and visualize your data effectively.
What We Offer
Integrated Reporting Solutions
Providing a one-stop shop for quick access to data, decreasing the time needed to make insightful, data-driven decisions through a unified dashboard program.
Analytics Sprints & Deep Dives
Conducting focused, short-term investigations into specific trends or performance areas, using dashboard data as a launchpad for deeper analysis.
Ongoing Experience Analytics
Offering continuous monitoring and analysis of user experience metrics through your dashboards to deliver regular insights and optimization recommendations.
Modeled & Predictive Analytics
Incorporating statistical models and advanced analytics directly into your reporting to visualize future trends, customer behavior, and forecast outcomes.
Our Approach
1
Ingest & Collect
Establish the technical foundation by connecting and automating data collection from all relevant platforms into a centralized, scalable environment.
- Automated data ingestion pipeline setup
- Scalable data architecture design
- Centralized and accessible storage
2
Harmonize & Validate
Integrate and harmonize disparate data sets, implementing rigorous quality control to ensure clean, accurate, reporting-ready data.
- Cross-platform data integration
- Automated validation and quality checks
- Unified, reporting-ready datasets
3
Visualize & Deliver
Design and develop dashboards through an iterative process focused on user experience, ensuring the final product is trusted, insightful, and drives action.
- Iterative dashboard prototyping
- Intuitive, always-on performance visuals
- Delivery with documentation and training
Ready to start building your data foundation?
Schedule a Discovery CallOur Toolkit
The client needed to clearly demonstrate marketing's impact across multiple business units with a unified measurement approach. They wanted to show marketing as a profit center rather than a cost center, enabling increased marketing investment to address key business challenges.
Technology Enterprise – B2B
Key Project Outcomes
60+
Hours Saved Weekly on Manual Data Consolidation
What Our Clients Say
"Cardinal Path helped us step back and identify the business value we needed to see in an analytics dashboard. As a result, we can share data on early indicators of purchase intent and interest that ultimately enhances our customer experiences."
Alex Pandelidis
Digital Marketing and Social Media Specialist, Hyundai Auto Canada Corp
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Unlock your data's potential
Connect with our team to discuss your data visualization needs
