
The AI Visibility Playbook: Strategy Meets Analytics
Reading Time: 2 minutesThe digital world feels like it’s spinning faster than ever. AI-powered assistants, you know them: Google’s AI Overview, ChatGPT, and Claude are quickly and dramatically
Drive clear and attributable marketing results with a best-in-class analytics deployment
Comprehensive assessment of your current analytics infrastructure to identify gaps, ensure data accuracy, and uncover optimization opportunities.
Expert setup or migration of analytics platforms (GA4, Adobe, Amplitude, etc.) ensuring robust, scalable, and accurate data collection tailored to your needs.
Developing clear, consistent tagging strategies and measurement plans using GTM or other TMS, aligned with your core business objectives.
Implementing solutions (like CMPs) and establishing governance frameworks to ensure data privacy compliance (GDPR, CCPA) while maintaining data utility.






Deep dive into your business goals, existing data ecosystem, and technical requirements through collaborative workshops and audits.
Design a tailored measurement plan, solution design reference (SDR), and implementation roadmap outlining tools, tags, and configurations.
Execute the implementation via tag management systems, perform rigorous QA testing, ensure data flows correctly, and provide documentation.
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Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep
Unlock the full potential of your data with a tailored analytics implementation. Connect with our technical experts to discuss your data architecture and implementation needs