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Google Marketing Platform

Google Optimize 360

Create a culture of testing & personalization with the market-leading website testing tool, Google Optimize 360

Rigorous testing and experimentation throughout the customer journey uncover ways to upgrade the experience, reduce friction, and ease the path to conversion

Develop a better understanding of your customers and create the optimal digital experience for them by running website tests – including A/B, multivariate, and redirect tests.

Personalization vs. Segmentation - Understand the difference and activate the benefits

Friction in the customer journey leaves opportunities on the table

Today, users expect a thoughtful digital experience. One that addresses their unique needs and creates value. With Google Optimize 360, you can create website tests that uncover friction in the customer journey, and deliver compelling and results-oriented digital experiences.

Optimize your digital investments with this easy-to-use platform

Google Analytics 360 allows for quick implementation and testing across your entire website, so you’re empowered to move your tests from ideation to actionable insights in less time.

Understand your customers
and connect insights to results

We’re now in the enviable position of having an accurate view at each stage of our customer journey. Cardinal Path enabled a custom cloud analytics solution that not only gives us a business advantage but helps us shape a great customer experience.

Google Marketing Platform Hub

Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.

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Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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