Google Marketing Platform
Google Optimize 360
Rigorous testing and experimentation throughout the customer journey uncover ways to upgrade the experience, reduce friction, and ease the path to conversion
Develop a better understanding of your customers and create the optimal digital experience for them by running website tests – including A/B, multivariate, and redirect tests.
Personalization vs. Segmentation - Understand the difference and activate the benefits
Friction in the customer journey leaves opportunities on the table
Customize your website for each segment of your users. Because one size never fits all, and that includes the experience on your website
- Powerful capabilities – ranging from simple showing/hiding of page elements to full-on script-based page modification – let you focus on specific user segments to deliver better, more personalized experiences to your customers.
- Synchronize your site visitor’s landing page experience with the ad creative that brought them to your site in the first place, reinforcing your calls to action and driving conversions.
- With Optimize 360 you can deliver custom experiences to your existing Analytics audiences, simplifying analysis and personalization into a single logical workflow.