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STRATEGY

Data Privacy

Mitigating risk and managing PII in an evolving digital ecosystem

Privacy legislation and consumer expectations are set to uproot the current approach to reaching audiences

Marketers are facing a new organizing construct with emerging regulations around the use of personal data. Brands must take action to better engage with users, stay competitive, and mitigate risks of non-compliance.

Is your organization prepared to ensure compliance and to mitigate risk with the CCPA?

  • Balancing data privacy with personalization

    How do you walk the line between giving consumers control over their data and bringing them closer to your brand? You own the data. First-party data is the new gold and organizations that are not able to quickly adapt to this new reality will fall behind.

  • Deliver a carefully controlled flow of personal data along a meaningful customer journey

    While consumers are wary of sharing their personal data, they also demand a brand experience that reflects who they are. With a renewed focus on the value of first-party data, brands can quickly adjust their strategies to accommodate both trends, fostering brand loyalty and ultimately, increased revenues.

Technology has created a crisis of trust between brands and consumers

Data Privacy requires a focus on six key elements of trust: Ethics, integrity, openness, accountability, competence, and consistency.
–Gartner Top 10 Strategic Technology Trends for 2020

CCPA Roadmap: Impacts & Implications to Address in 2020

The era of legislated data privacy has arrived with the enactment of the California Consumer Privacy Act (CCPA). This E-Book is designed to help you prepare for the challenges and opportunities of the CCPA.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

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