Mitigating risk and managing PII in an evolving digital ecosystem
Privacy legislation and consumer expectations are set to uproot the current approach to reaching audiences
Marketers are facing a new organizing construct with emerging regulations around the use of personal data. Brands must take action to better engage with users, stay competitive, and mitigate risks of non-compliance.
Is your organization prepared to ensure compliance and to mitigate risk with the CCPA?
Technology has created a crisis of trust between brands and consumers
Data Privacy requires a focus on six key elements of trust: Ethics, integrity, openness, accountability, competence, and consistency.
–Gartner Top 10 Strategic Technology Trends for 2020
Deconstructing the Cookieless Future
In this whitepaper, Merkle | Cardinal Path experts outline the implications of this major shift in online tracking capabilities and what steps can be taken this year to ensure your organization’s readiness.