Google’s new analytics platform, Google Analytics 4 (GA4), will soon be the new standard, as Universal Analytics (UA) is set…
If you’ve been a Google Analytics 360 customer in the past -- or even just considered GA 360 -- you’re…
Google Signals is a feature of Google Analytics 4 (GA4) that addresses the long-standing measurement challenge of cross-device tracking. Enabling…
Last updated: January 30, 2024Earlier this week, Google released the prep materials and test for Google Analytics 4 certification. Here…
Last updated: January 30, 2024Google took the beta label off of Google Analytics 4 (GA4) in 2020, and ever since…
Last week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie…
One of Google Analytics 4’s newly released enterprise features is sub-properties, which allow organizations to easily break data down into…
Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Google recently announced the release of two 360-only features for GA4. The first is roll-up properties, a feature you may…
Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…
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