What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
For at least five years running, we speak with an increasing number of existing clients and prospective clients about their…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
As data privacy laws around the world become more stringent and users become more aware of how brands collect data…
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