Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…
Programmatic advertising already plays a significant and growing role in most marketers’ arsenals. Advertising on video platforms, connected TVs, audio…
When it comes to effective marketing, audience segmentation is foundational. After all, segmentation is a prerequisite for targeting. As such,…
If you are looking at a data set for the very first time and wondering where to start or trying…
The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The…
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