Paid Search

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

11 months ago

Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns

Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…

2 years ago

GML: My Three Key Takeaways from the Google Updates

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…

2 years ago

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google has announced the release of an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA), moving us…

2 years ago

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

Google just announced major changes to the Search Ads 360 (SA360) platform, with a new user interface and enhancements to…

2 years ago

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