Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
What is Data-Driven Attribution (DDA)? Before we begin, this post assumes that you are familiar with the concepts of attribution…
We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…
For at least five years running, we speak with an increasing number of existing clients and prospective clients about their…
Google Analytics 4 (GA4) is Google’s new digital analytics platform, which is set to replace Universal Analytics (UA) in 2023…
As data privacy laws around the world become more stringent and users become more aware of how brands collect data…
Google has just announced that in response to market feedback, the deprecation of Universal Analytics 360 (UA 360) properties will…
One of the major concerns facing the analytics discipline today is the pressure to deliver detailed, actionable insights while respecting…
The advanced segmentation feature in Universal Analytics has been a popular tool which has allowed organizations to group their users…
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