In December 2022, the U.S. Department of Health and Human Services (HHS) updated its guidance on the use of tracking…
Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…
Starting July 1, 2023, standard Universal Analytics (UA) properties will stop processing any new hits. This will be in line…
Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of…
**Thank you to Amar Singh, Director of Analysis & Insights at Merkle | Cardinal Path, for co-authoring this post.** With…
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