Cardinal Path

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Back to The Future: Time to Move Beyond Cookies

Google announced in late April that it will not move forward with creating an in-browser cookie consent tool in its…

4 days ago

Composable CDPs: The Future of Customer Data

Rethinking the Customer Data Platform Customer Data Platforms (CDPs) were built to bring all your customer data together so you…

2 weeks ago

Building a Scalable Analytics Program: When to Bring in DXA Tools like Contentsquare

Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools are powerful, providing teams with…

1 month ago

Mastering GA Custom Metrics – Best Practices & Pitfalls to Avoid

In our previous post, we covered why custom metrics in GA matter and how to set them up. Now, let’s…

1 month ago

Unlocking User Behavior: The Power of Session Replay + AI Analytics

In today’s fast-paced digital world, marketing and product teams don’t just need data—they need answers, fast. While dashboards and reports…

1 month ago

From Data to Decisions: How AutoML Powers Smarter Marketing

In Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to…

2 months ago

Optimizing Online Learning with Data-Driven Feedback and In-App Guidance

In today’s fast-evolving digital learning landscape, keeping students engaged and ensuring course completion are top priorities. Whether you're running an…

2 months ago

AI-Driven Marketing: How AutoML Powers Smarter Conversions & Insights

Predicting conversions is no longer optional Businesses relying only on historical data for marketing decisions risk falling behind. AI-driven predictive…

2 months ago

Unlocking GA4 Custom Metrics: The Key to Tracking What Matters Most

Unlocking the Full Potential of GA4 with Custom Metrics Google Analytics (GA4) is packed with powerful built-in metrics, but to…

2 months ago

Maximizing AI’s Potential: A Strategic Guide to Risk Management and Revenue Growth

The dynamic adaptability of Generative AI has the potential to revolutionize the way companies manage risks, stay compliant with regulations,…

2 months ago

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