Cardinal Path

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Sense by Contentsquare: AI That Turns Experience Data Into Action

Digital teams today face an avalanche of user data and complex customer journeys across web and mobile. Traditional analytics tools…

3 days ago

Building a Data Pipeline in GCP for BigQuery Data Models

In today’s data-driven world, ensuring that data is ingested, transformed, and delivered efficiently is critical for business operations. A well-designed…

2 weeks ago

Back to The Future: Time to Move Beyond Cookies

Google announced in late April that it will not move forward with creating an in-browser cookie consent tool in its…

4 weeks ago

Composable CDPs: The Future of Customer Data

Rethinking the Customer Data Platform Customer Data Platforms (CDPs) were built to bring all your customer data together so you…

1 month ago

Building a Scalable Analytics Program: When to Bring in DXA Tools like Contentsquare

Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools are powerful, providing teams with…

2 months ago

Mastering GA Custom Metrics – Best Practices & Pitfalls to Avoid

In our previous post, we covered why custom metrics in GA matter and how to set them up. Now, let’s…

2 months ago

Unlocking User Behavior: The Power of Session Replay + AI Analytics

In today’s fast-paced digital world, marketing and product teams don’t just need data—they need answers, fast. While dashboards and reports…

2 months ago

From Data to Decisions: How AutoML Powers Smarter Marketing

In Part 1, we explored why AutoML is essential for modern marketing and how it enhances Google Analytics insights to…

2 months ago

Optimizing Online Learning with Data-Driven Feedback and In-App Guidance

In today’s fast-evolving digital learning landscape, keeping students engaged and ensuring course completion are top priorities. Whether you're running an…

2 months ago

AI-Driven Marketing: How AutoML Powers Smarter Conversions & Insights

Predicting conversions is no longer optional Businesses relying only on historical data for marketing decisions risk falling behind. AI-driven predictive…

3 months ago

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