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Google’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better align with how users are…
Are you in control of your data, or is it controlling you? Businesses are drowning in data, chasing machine learning…
Shifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times over the years as Google…
Amplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI Agents—autonomous AI assistants that don’t…
Digital teams today face an avalanche of user data and complex customer journeys across web and mobile. Traditional analytics tools…
In today’s data-driven world, ensuring that data is ingested, transformed, and delivered efficiently is critical for business operations. A well-designed…
Google announced in late April that it will not move forward with creating an in-browser cookie consent tool in its…
Rethinking the Customer Data Platform Customer Data Platforms (CDPs) were built to bring all your customer data together so you…
Most analytics programs begin with foundational platforms like Google Analytics or Adobe Analytics. These tools are powerful, providing teams with…
In our previous post, we covered why custom metrics in GA matter and how to set them up. Now, let’s…
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