User Experience

#ux

Improving Digital Experience with Merkle | Cardinal Path & Optimizely

We are thrilled to share the news of the Merkle | Cardinal Path and Optimizely partnership. This partnership brings together…

1 year ago

Authenticated First-Party Data and The Value Exchange

Last year, I wrote a blog post that discussed the value of first-party data versus authenticated audiences. If you did…

2 years ago

How will iOS15 affect my campaign analytics?

Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone…

3 years ago

Tag Management: data layer/DOM-scraping pros & cons

Is the data layer the be all and end all of tag management? In this article, we explore the benefits…

10 years ago

Persuasion Profiling: The Next Big Thing in Conversion Optimization?

When logging into webinars, I always keep my expectations in check. Often, webinars only offer a somewhat new take on…

11 years ago

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