Google Marketing Platform

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…

7 months ago

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…

10 months ago

Benefits of Moving to Server-Side Tracking (SST)

As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…

11 months ago

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

11 months ago

An Overview of Server-Side Tracking

Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…

11 months ago

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