Special thanks to Rahul Marupaka, Manager of Analytics Implementations at Merkle | Cardinal Path, for his collaboration and contributions on…
In a major development for the digital analytics industry and for data privacy practices, the European Commission announced on Monday…
As the digital analytics industry has matured over the last several years, one general trend has been that it’s become…
The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…
Server-side tracking is an approach to data collection that has been gaining popularity in recent years for a variety of…
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