Analysis & Insights

Should You Use Sub-Properties in GA4?

One of Google Analytics 4’s newly released enterprise features is sub-properties, which allow organizations to easily break data down into…

2 years ago

How Self-Service Analytics Leads to Digital Maturity

“Give a child a fish, and you feed them for a day. Teach them how to fish, and you feed…

2 years ago

How to Adapt to No “View” Feature in Google Analytics 4

There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the…

2 years ago

How to Report on Google Optimize Experiments in GA4

Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal…

2 years ago

You Need to Transition to Google Analytics 4 Now – Here’s How to Get Started

The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should…

2 years ago

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