Enabling Value-Based Bidding with Google Tightlock
Reading Time: 2 minutes Marketers are on a constant journey to optimize the efficiency of paid search advertising. In B2B in particular, many organizations are eager to train bidding
Accelerating the path to digital transformation with Google at the core
The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.
Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.
From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.
Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.
As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.
Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.
Discover Our Latest Insights, Ideas, and Perspectives.
Reading Time: 2 minutes Marketers are on a constant journey to optimize the efficiency of paid search advertising. In B2B in particular, many organizations are eager to train bidding
Reading Time: 4 minutes Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal with. This category appears when GA4 cannot bucket incoming traffic
Reading Time: 4 minutes A fundamental question underpinning even the most basic reports in Google Analytics 4 (GA4) is the question of how data points have come together to
We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.
A maximized Martech stack to super-charge your organization and streamline digital transformation.
Licensing and Consulting from the largest Google Marketing Platform reseller in the world.
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