Google AdWords

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

11 months ago

Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns

Today’s search engine marketing (SEM) professionals must manage more formats and campaign components than ever before. Google’s search campaign offerings…

2 years ago

GML: My Three Key Takeaways from the Google Updates

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…

2 years ago

To Optimize or Not Optimize: Changes to Google Ad Rotations

Change is a good thing... right? When it comes to Google AdWords, one change within the AdWords platform is coming…

7 years ago

Getting Your Feet Wet with Google Shopping Feed Rules

Google Merchant Center has recently rolled out an awesome new feature called ‘Feed Rules’. Feed Rules makes the transition from…

8 years ago

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