Digital Marketing

Feeding the Google AI Algorithms to Drive Business Performance

The future of digital marketing is taking shape before our eyes. The deprecation of the third-party cookie, increasing privacy regulations,…

11 months ago

So You Really Want to Own Your Ad Tech? Here’s How to Do It.

Recently, we’ve been writing a lot about the trend of in-housing in digital marketing and technology infrastructure (advertising technology specifically).…

1 year ago

Getting Started with Digital In-Housing

We recently published a blog post about Google Marketing Platform (GMP) licensing and procurement in response to the growing trend…

1 year ago

Google Delays Third-Party Cookie Deprecation to 2024

Last week, Google announced that they’re delaying Google Chrome’s third-party cookie deprecation to 2024. Prior to this announcement, third-party cookie…

2 years ago

The Impact of the Cookieless Future Across Marketing Organizations

The “cookieless future” topic has been going on for years at this point and for many marketers, the resolution and…

2 years ago

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