Testing & Optimization

Google Optimize to Sunset on September 30, 2023

Google has officially confirmed today that Optimize, as a product within the Google Marketing Platform, will be sunsetted as of…

1 year ago

GML: My Three Key Takeaways from the Google Updates

Digital marketers from across the country descended on Mountain View, California last week for Google’s annual event, Google Marketing Live…

2 years ago

How to Report on Google Optimize Experiments in GA4

Google Optimize for Google Analytics 4 (GA4) was released in February 2022. There are many differences between GA4 and Universal…

2 years ago

How To Integrate Google Optimize with Microsoft Clarity

Microsoft Clarity is a heat-mapping and session recording tool that provides valuable insights into how your users behave while on…

2 years ago

How to Calculate Testing Lift and Incrementality

There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do…

2 years ago

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