Testing & Optimization

Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed the genesis of the LIFT model for conversion rate optimization, the Points of Difference principle for articulating your value proposition and getting yourself out of the bloody “red ocean” of redundant competition, and WiderFunnel’s groundbreaking Infinity Optimization Process.

Don’t forget to register for our upcoming webinars in the Analytics Breakthrough series.

[videoembed url=”https://youtu.be/YTFSUtcoawQ”]

For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com

Author

CP Marketing

Share
Published by
CP Marketing

Recent Posts

The Power of AI in DV360: Maximizing Performance and Efficiency

AI features in paid media are continuing to become the norm; and leveraging AI features…

2 weeks ago

Beyond the Dashboard: Why Your Google Analytics Isn’t Driving Real ROI

Are you questioning why your Google Analytics data isn't driving a noticeable return on investment?…

2 weeks ago

Why AI Traffic Is Skewing Your Analytics (And How to Fix It)

Google’s recommended AI referrer custom channel rules are a necessary evolution in analytics to better…

1 month ago

This website uses cookies.