Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed the genesis of the LIFT model for conversion rate optimization, the Points of Difference principle for articulating your value proposition and getting yourself out of the bloody “red ocean” of redundant competition, and WiderFunnel’s groundbreaking Infinity Optimization Process.

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