Testing & Optimization

Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed the genesis of the LIFT model for conversion rate optimization, the Points of Difference principle for articulating your value proposition and getting yourself out of the bloody “red ocean” of redundant competition, and WiderFunnel’s groundbreaking Infinity Optimization Process.

Don’t forget to register for our upcoming webinars in the Analytics Breakthrough series.

[videoembed url=”https://youtu.be/YTFSUtcoawQ”]

For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com

Author

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Search+AI: AI Visibility Starts with Smarter SEO

Shifting from Ranking to Discovery Search is changing. As SEOs, we’ve said that many times…

8 hours ago

Amplitude’s AI Agents Are Here, And They’re About to Transform How You Work

Amplitude has officially launched one of the most exciting innovations in digital intelligence: Amplitude AI…

1 day ago

Sense by Contentsquare: AI That Turns Experience Data Into Action

Digital teams today face an avalanche of user data and complex customer journeys across web…

6 days ago

This website uses cookies.