Testing & Optimization

Google Launches Optimize Integration for GA4, Making Audience Targeting Available for Free

Google has taken an important step toward bringing GA4 into parity with Universal Analytics by launching the integration of Google…

2 years ago

Optimization Opportunities Starting with the Site Speed Report

Over the past decade in this industry, much has changed, but most core concepts have remained. Optimizing the user experience…

6 years ago

A/B Testing with Firebase

If your organization has invested resources in developing mobile apps, there are surely specific objectives that you're aiming to achieve.…

6 years ago

Get More out of Your Split Testing with Documentation and Post-Test Analysis with Bobby Hewitt

When we approach testing, we can sometimes overlook critical aspects of the process, namely documentation and deep analysis once your…

7 years ago

Chris Goward Creates Powerful Experiment Hypotheses Using the LIFT Model

Earlier this week, Feras and Eric had a chance to catch up with industry authority Chris Goward as he discussed…

7 years ago

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